Search Results - subject:"consumer perceived value"

Consumer brand engagement fostered by cause-related marketing in emotional and functional brands

Pereira, Diana; Silva, Joaquim; Casais, Beatriz - In: Journal of nonprofit & public sector marketing 36 (2024) 5, pp. 685-712

Persistent link: https://www.econbiz.de/10015191886

How rarity and exclusivity influence types of perceived value for luxury

Wang, Xujia; Sung, Billy; Phau, Ian - In: The journal of brand management : an international journal 31 (2024) 6, pp. 576-592

Persistent link: https://www.econbiz.de/10015192478

Online grocery shopping behavior during COVID-19 pandemic: An interdisciplinary explanation

Rout, Kharabela; Sahoo, Priti Ranjan; Bhuyan, Archana; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-14

The second wave of COVID-19 forced many countries to impose a strict lockdown to check the escalated infection rate. The imposed lockdown and social distancing made people involuntary home arrested, and people shifted back to virtual space by adopting, starting from work from home to online...

Persistent link: https://www.econbiz.de/10014505737

Online grocery shopping behavior during COVID-19 pandemic : an interdisciplinary explanation

Rout, Kharabela; Sahoo, Priti Ranjan; Bhuyan, Archana; … - In: Cogent business & management 9 (2022) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10014429969

Linking perceived value of mobile marketing with the experiential consumption of mobile phones

Andrews, Lynda; Drennan, Judy; Russell-Bennett, Rebekah - 2012

, experiential consumption and consumer perceived value. Keywords mobile phones, mobile phone marketing, consumer perceived value, Q …

Persistent link: https://www.econbiz.de/10009480457

Some more evidence in the discussion of the ambiguities surrounding consumer perceived value and consumer satisfaction: A new perspective on the role of mass communication theories

Spais, George S.; Vasileiou, Konstantinos Z. - In: Agricultural Economics Review 09 (2008) 1

value and consumer satisfaction. The consumer perceived value and consumer satisfaction conceptualizations (in the food … communication theories) at the growing discussion about the ambiguities surrounding marketing constructs, such as consumer perceived …

Persistent link: https://www.econbiz.de/10009642558