Search Results - subject:"consumer perceived value"

Consumer brand engagement fostered by cause-related marketing in emotional and functional brands

Pereira, Diana; Silva, Joaquim; Casais, Beatriz - In: Journal of nonprofit & public sector marketing 36 (2024) 5, pp. 685-712

Persistent link: https://www.econbiz.de/10015191886

How rarity and exclusivity influence types of perceived value for luxury

Wang, Xujia; Sung, Billy; Phau, Ian - In: The journal of brand management : an international journal 31 (2024) 6, pp. 576-592

Persistent link: https://www.econbiz.de/10015192478

The impact of value co-destruction on consumer perceived value in peer-to-peer accommodation

Athapaththu, Jayani Chamarika - In: Consumer Behavior in Tourism and Hospitality 20 (2025) 2, pp. 216-228

Persistent link: https://www.econbiz.de/10015422649

How perceived local iconness of culturally mixed products enhances purchase intention : the mediating role of consumer perceived value

Zeng, Wanping; Kim, Eunmi - In: Asia Pacific journal of marketing and logistics 37 (2025) 1, pp. 42-58

Persistent link: https://www.econbiz.de/10015211037

Online grocery shopping behavior during COVID-19 pandemic: An interdisciplinary explanation

Rout, Kharabela; Sahoo, Priti Ranjan; Bhuyan, Archana; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-14

The second wave of COVID-19 forced many countries to impose a strict lockdown to check the escalated infection rate. The imposed lockdown and social distancing made people involuntary home arrested, and people shifted back to virtual space by adopting, starting from work from home to online...

Persistent link: https://www.econbiz.de/10014505737

Online grocery shopping behavior during COVID-19 pandemic : an interdisciplinary explanation

Rout, Kharabela; Sahoo, Priti Ranjan; Bhuyan, Archana; … - In: Cogent business & management 9 (2022) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10014429969

Investigating how consumer-perceived value and store image influence brand loyalty in emerging markets

Islam, Shahidul; Zahin, Mashiat; Rahim, Shahida - In: South Asian journal of business studies 13 (2024) 4, pp. 505-526

Persistent link: https://www.econbiz.de/10015163751

The role of positive anticipated emotions in influencing purchase intentions of battery electric cars in emerging markets

Sharma, Abhinav; Singh, Deepak; Misra, Richa - In: Journal of international consumer marketing 36 (2024) 2, pp. 132-150

Persistent link: https://www.econbiz.de/10014515019

The impact of live streamers' improvisational responses to unexpected events on their entrepreneurial performance

Wu, Daoyou; Guo, Kun; He, Qiuyan; Zhang, Ju - In: Journal of retailing and consumer services 70 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014240289

Is time-constrained promotion actually effective : the moderating role of price discounts and previous online consumption experience

Shao, Jing-Bo; Yao, Fei-Si; Xie, Min - In: International journal of services technology and … 28 (2023) 3/4, pp. 159-184

Persistent link: https://www.econbiz.de/10014306229