Wang, Menghan; Gou, Qinglong; Wu, Chunxu; Liang, Liang - In: International Journal of Applied Management Science 5 (2013) 1, pp. 22-38
expenditure for a market as a whole. In this paper, we proposed a new advertising response model based on consumer population … dynamics. Considering that the population dynamics is one of the basic characteristics of consumers, we try to apply it in …
