Gustavsen, Geir Wæhler; Rickertsen, Kyrre - In: Journal of wine economics 19 (2024) 4, pp. 335-342
We used a survey to investigate the effects of personality, motives, and socioeconomics for drinking hard cider among 3,373 Norwegian respondents in 2023. Wine interest, cultural interest, having a high score on conspicuous attitude, or being female increased the predicted consumption...