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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject:"consumer research"
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Consumer behaviour
978
Konsumentenverhalten
978
Brand image
189
Markenimage
189
Brand management
177
Markenführung
177
Advertising effects
171
Werbewirkung
171
Beziehungsmarketing
139
Relationship marketing
139
Internet marketing
125
Online-Marketing
125
Advertising
118
Holiday behaviour
117
Urlaubsverhalten
117
Werbung
115
Customer satisfaction
109
Kundenzufriedenheit
109
Social Web
102
Social web
102
Tourism
89
Tourismus
88
Viral marketing
86
Virales Marketing
86
Brand
78
Emotion
78
Markenartikel
78
Online retailing
77
Online-Handel
77
Dienstleistungsqualität
66
Service quality
66
China
65
Marketing management
59
Marketingmanagement
59
Confidence
47
Vertrauen
47
Personality psychology
45
Persönlichkeitspsychologie
45
Tourism marketing
41
Tourismusmarketing
41
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715
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16
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976
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2
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978
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978
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2
Collection of articles of several authors
2
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2
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2
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978
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Gursoy, Dogan
7
Han, Heesup
6
Liu, Matthew Tingchi
6
Muehling, Darrel D.
6
Park, Sangwon
6
Taheri, Babak
6
Bruwer, Johan
5
Olsen, Svein O.
5
Thaichon, Park
5
Um, Nam-Hyun
5
Anisimova, Tatiana
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Fam, Kim Shyan
4
Hwang, Jinsoo
4
Kim, Soojung
4
Ko, Eunju
4
Nicolau, Juan L.
4
Nicolau, Juan Luis
4
Okumus, Fevzi
4
Pornpitakpan, Chanthika
4
Schultz, Don E.
4
So, Kevin Kam Fung
4
Su, LuJun
4
Yousaf, Salman
4
Zúñiga, Miguel Ángel
4
Ahn, Jiseon
3
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Casidy, Riza
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Dodoo, Naa Amponsah
3
Filieri, Raffaele
3
Fu, Xiaoxiao
3
Huang, Yinghua
3
Jebarajakirthy, Charles
3
Kareklas, Ioannis
3
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Asia Pacific journal of marketing and logistics
Journal of marketing communications
Tourism management : research, policies, practice
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,897
International journal of consumer studies
730
International journal of hospitality management
723
Psychology & marketing
638
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
494
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
308
Journal of retailing
303
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Journal of marketing
280
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Cogent business & management
269
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
978
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1
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
2
Dual perspective on the role of xenophobia in service sabotage
Kadić-Maglajlić, Selma
;
Lages, Cristiana R.
;
Temerak, …
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457718
Saved in:
3
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
4
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
5
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
6
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
7
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
8
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
9
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
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