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~subject:"Markenimage"
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L' hostilité aux OGM survit-elle à des produits attractifs?
Kassardjian, Elsa
;
Robin, Stéphane
;
Ruffieux, Bernard
- In:
Revue française d'économie : RFE
26
(
2012
)
3
,
pp. 121-150
Persistent link: https://www.econbiz.de/10009541332
Saved in:
2
Un modèle intégrateur du capital-client de la marque : une perspective psycho-cognitive
Czellar, Sandor
;
Denis, Jean-Emile
-
2001
Persistent link: https://www.econbiz.de/10001626129
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