Search Results - subject:"consumer response"

Sustainability, brand authenticity and Instagram messaging

Bulmer, Sandy; Palakshappa, Nitha; Dodds, Sarah; … - In: Journal of business research : JBR 175 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014549576

Customer experiences with service robots in hotels : a review and research agenda

Rana, Nripendra P.; Begum, Nusaiba; Faisal, Mohd. Nishat; … - In: Journal of hospitality marketing & management 34 (2025) 2, pp. 145-174

Persistent link: https://www.econbiz.de/10015189113

FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets

Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - In: Spanish journal of marketing 29 (2025) 1, pp. 46-64

Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....

Persistent link: https://www.econbiz.de/10015190404

Consumer knowledge in marketing : a critical review and research agenda

Garrido-Castro, Elisa; Torres-Peña, Francisco José; … - In: Spanish journal of marketing 29 (2025) 1, pp. 65-94

Persistent link: https://www.econbiz.de/10015190413

WeChat gamification : mobile payment impact on word of mouth and customer loyalty

Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113

Persistent link: https://www.econbiz.de/10015190420

Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling

Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135

Persistent link: https://www.econbiz.de/10015190421

Do emotional carryover effects carry over?

Masters, Nikhil; Lloyd, Tim A.; Starmer, Chris - In: Journal of behavioral and experimental economics 114 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015190628

Informing the uninformed, sensitizing the informed : the two sides of consumer environmental awareness

Brécard, Dorothée; Chiroleu-Assouline, Mireille - 2025

Persistent link: https://www.econbiz.de/10015191325

Exploring Africa's heterogenous middle class' brand behaviour in the new digital age : practical insights from a multiple country study

Chikweche, Tendai; Lappeman, James; Mohammed, Hossain; … - In: Journal of international consumer marketing 37 (2025) 1, pp. 55-71

Persistent link: https://www.econbiz.de/10015191963

Do cruelty-free practices matter? : the role of consumer speciesism in differential preference for cruelty-free products

Bandopadhyay, Anwesha; Borah, Sourav Bikash; … - 2025

Persistent link: https://www.econbiz.de/10015192277