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  • Search: subject:"consumer segmentation"
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Year of publication
Subject
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Consumer behaviour 45 Konsumentenverhalten 43 Consumer segmentation 34 consumer segmentation 27 Market segmentation 24 Marktsegmentierung 22 Target group 11 Zielgruppe 11 Online retailing 10 Online-Handel 10 Food consumption 8 Lebensmittelkonsum 8 Food 6 Lebensmittel 6 E-commerce 5 Electronic Commerce 5 Willingness to pay 5 Zahlungsbereitschaftsanalyse 5 cluster analysis 5 Cluster analysis 4 Clusteranalyse 4 Consumer behavior 4 Discrete choice experiments 4 Distribution channel 4 Eating habit 4 Einzelhandel 4 Ernährungsverhalten 4 Experiment 4 Lebensstil 4 Lifestyle 4 Retail trade 4 Vertriebsweg 4 Brand 3 Consumer preferences 3 Corporate Digital Responsibility 3 Demand and Price Analysis 3 Deutschland 3 Dual response 3 Environmental consciousness 3 Ethical guidelines 3
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Online availability
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Undetermined 39 Free 24 CC license 2
Type of publication
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Article 67 Book / Working Paper 4 Other 1
Type of publication (narrower categories)
All
Article in journal 44 Aufsatz in Zeitschrift 44 Article 7 research-article 4 review-article 2 Congress Report 1
Language
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English 58 Undetermined 14
Author
All
Carl, K. Valerie 3 Hinz, Oliver 3 Menrad, Klaus 3 Mihale-Wilson, Cristina 3 Siegrist, Michael 3 Zibuschka, Jan 3 Bartikowski, Boris 2 Boncinelli, Fabio 2 Casini, Leonardo 2 Charron, Jean-Philippe 2 Dohle, Simone 2 Glachant, Jean-Michel 2 Hartmann, Christina 2 Leins-Hess, Rebecca 2 Olmos, Luis 2 Olsen, Janeen E. 2 Redondo, Ignacio 2 Romano, Caterina 2 Ruester, Sophia 2 Schaefer, Renata 2 Scozzafava, Gabriele 2 Sondhi, Neena 2 Sparke, Kai 2 Stříteský, Václav 2 Tahal, Radek 2 Thach, Liz 2 Tomek, Ivan 2 Walsh, Gianfranco 2 Adhikari, Rajendra Prasad 1 Ahuja, Vandana 1 Ai, Xingzheng 1 Alexander Smith, J. 1 Aljukhadar, Muhammad 1 Altamore, Luca 1 Amine, Lyn S. 1 Anable, Jillian 1 Apaolaza, Vanessa 1 Aprile, Maria Carmela 1 Asante‐Addo, Collins 1 Babiak, Katherine 1
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Institution
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Agricultural Economics Association of Georgia - AEAG 1 European Association of Agricultural Economists - EAAE 1 International Farm Management Association - IFMA 1 Robert Schuman Centre for Advanced Studies (RSCAS), European University Institute 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
All
Journal of retailing and consumer services 5 Journal of food products marketing 3 International journal of consumer studies 2 International journal of sport management and marketing : IJSMM 2 Journal of Business Economics 2 Journal of business research : JBR 2 Wine Economics and Policy 2 13th Congress, Wageningen, The Netherlands, July 7-12, 2002 1 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 1 Academica Turistica - Tourism and Innovation Journal 1 Agricultural and Food Economics 1 Agricultural and Food Economics : AFE 1 Agricultural and resource economics review : ARER 1 Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management 1 Asia Pacific journal of marketing and logistics 1 Business Strategy and the Environment 1 Central European Business Review 1 Central European business review : CEBR 1 Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics 1 Energy 1 Energy Policy 1 Entrepreneurial business and economics review : EBER 1 Food Policy 1 Food policy : economics planning and politics of food and agriculture 1 IEEE transactions on engineering management : EM 1 Information systems research : ISR 1 International Food and Agribusiness Management Review 1 International Journal of Consumer Studies 1 International Journal of Pharmaceutical and Healthcare Marketing 1 International Journal of Wine Business Research 1 International journal of electronic commerce : IJEC 1 International journal of logistics economics and globalisation 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 International journal of value chain management : IJVCM 1 Journal of Agribusiness 1 Journal of Business Economics and Management (JBEM) 1 Journal of Business Research 1 Journal of Fashion Marketing and Management: An International Journal 1 Journal of advertising research 1 Journal of agricultural economics 1
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Source
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ECONIS (ZBW) 44 RePEc 13 EconStor 7 Other ZBW resources 6 BASE 2
Showing 21 - 30 of 72
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Exploratory wine consumer behavior in a transitional market: The case of Poland
Schaefer, Renata; Olsen, Janeen E.; Thach, Liz - In: Wine Economics and Policy 7 (2018) 1, pp. 54-64
This paper investigates exploratory behavior among wine consumers in Poland where the country's wine culture is in a state of rapid change. This study investigates the extent to which demographics, values, and wine preferences relate to exploratory behavior. Data obtained from 198 Polish wine...
Persistent link: https://www.econbiz.de/10011986553
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Cover Image
Exploratory wine consumer behavior in a transitional market : the case of Poland
Schaefer, Renata; Olsen, Janeen E.; Thach, Liz - In: Wine Economics and Policy 7 (2018) 1, pp. 54-64
This paper investigates exploratory behavior among wine consumers in Poland where the country's wine culture is in a state of rapid change. This study investigates the extent to which demographics, values, and wine preferences relate to exploratory behavior. Data obtained from 198 Polish wine...
Persistent link: https://www.econbiz.de/10011868456
Saved in:
Cover Image
A two-stage model for forecasting consumers' intention to purchase with e-coupons
Ren, Xinxin; Cao, Jingjing; Xua, Xianhao; Gong, Yeming - In: Journal of retailing and consumer services 59 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012433327
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Price? : quality? : or sustainability? : segmenting by disposition toward self-other tradeoffs predicts consumers’ sustainable decision-making
Ross, Spencer M.; Milne, George R. - In: Journal of business ethics : JBE 172 (2021) 2, pp. 361-378
Persistent link: https://www.econbiz.de/10012617807
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Does 'local' matter in restaurant choice? Results of a discrete choice experiment targeting German and Italian consumers
Contini, Caterina; Romano, Caterina; Boncinelli, Fabio; … - In: Agricultural and Food Economics 5 (2017) 21, pp. 1-15
Consumer preferences about locally grown foods have been studied principally as they concern meals consumed in the home, while knowledge about consumptions outside the home is still fragmented. Studying the relationship between local foods and out of the home consumptions instead proves...
Persistent link: https://www.econbiz.de/10011850200
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Does "local" matter in restaurant choice? : results of a discrete choice experiment targeting German and Italian consumers
Moneti, Maria; Romano, Caterina; Boncinelli, Fabio; … - In: Agricultural and Food Economics : AFE 5 (2017) 21, pp. 1-15
Consumer preferences about locally grown foods have been studied principally as they concern meals consumed in the home, while knowledge about consumptions outside the home is still fragmented. Studying the relationship between local foods and out of the home consumptions instead proves...
Persistent link: https://www.econbiz.de/10011770985
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"Online omnivores" or "willing but struggling"? : identifying online grocery shopping behavior segments using attitude theory
Brand, Christian; Schwanen, Tim; Anable, Jillian - In: Journal of retailing and consumer services 57 (2020), pp. 1-18
Persistent link: https://www.econbiz.de/10012304024
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Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management
Miragaia, Dina Alexandra Marques; Guedes, Francisco … - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 131-152
Persistent link: https://www.econbiz.de/10012523267
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Consumer preferences for beer attributes in Germany : a conjoint and latent class approach
Meyerding, Stephan G. H.; Bauchrowitz, Alexander; … - In: Journal of retailing and consumer services 47 (2019), pp. 229-240
Persistent link: https://www.econbiz.de/10011995584
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What do we know about segmentation and targeting? : editor's desk
Ford, John B. - In: Journal of advertising research 59 (2019) 2, pp. 131-132
Persistent link: https://www.econbiz.de/10012109413
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