New ways of strategic approach are available due to information technologies. New dimensions in business experiments are possible. Company can now meet its research needs much more efficient. It takes less money and less time to come to similar results with business experiments as with...

The installation of electricity Smart Meters (SM) brings about new opportunities for enhancing the interaction between consumers, generators and energy service providers. SM are needed to exert certain sets of actions upon consumers aimed at producing changes in the functioning of the system...

The purpose of the present study is to investigate how consumers' national and global identities relate to a reluctance to purchase foreign products, in favor of domestic alternatives. The authors assume that consumers' universal–diverse orientation (UDO), a three-dimensional conceptualization...