Zhao, Xiaoyu; Fan, Lidong; Xu, Yuan - In: Innovation and green development 4 (2025) 1, pp. 1-9
green consumption behavior. It extends the traditional Theory of Planned Behavior framework by incorporating information … intervention and social trust factors, constructing a comprehensive research model of green consumption behavior. Utilizing a … intention, location information, and social trust were significant predictors of green consumption behavior, with the intention …