The objective of this article was to detect green and non-green consumer profiles in Finland, Sweden, and the United Kingdom (UK), based on the perceived importance of product criteria (e.g. green production, price, quality, fashionability) in consumers' purchase decisions. We also examined...

Measuring the physical durability of garments is difficult and current assessment methods lack objectivity and reliability or don't reflect the complex nature of durability for different garment categories. This study presents a novel and reproducible methodology for testing and ranking the...

Earnings uncertainty is central to most heterogeneous-household models. Yet, there is surprisingly little evidence on how subjective uncertainty is related to consumption behavior. Using unique data from the Survey of Consumer Expectations, we show that the marginal propensity to consume (MPC)...