The proliferation of virtual community (VC) has considerably and positively influenced the dissemination of information, however, in what sense that VC members will contribute and co-create value to a VC information needs further discussion. Based on the consumption value (social value,...

Purpose – Customer acquisition and retention methods are the most critical issues for any enterprise. By identifying potential customers and targeting them through marketing activities, enterprises can minimize marketing costs and maximize transaction probability. However, because market...