Marketers often use endorsers to transfer desirable attributes from the endorser to the brand (e.g., showing a brand with an athlete to convey an “athletic” image). The present research tests whether such attribute transfer extends to characteristics conveyed by the endorser's facial...

Existing research on ableism has conceptualised it as a general attitude, rather than one that can manifest differently depending on the nature of the disability, the disabled person's gender and the social context. Our aim was to investigate variation in attitudes to disability depending on...