Search Results - subject:"content creator"

Behind the Screen: Gender Differences in the Creator Economy

Gioia, Francesca; Morabito, Leo - 2025

The content creator economy has rapidly emerged as a new labor market, enabling ordinary individuals equipped with a … 2006 and 2023 and show that, despite being highly flexible and free of entry barriers, the content creator market has not …

Persistent link: https://www.econbiz.de/10015338909

Behind the screen : gender differences in the creator economy

Gioia, Francesca; Morabito, Leo - 2025

Persistent link: https://www.econbiz.de/10015196892

The role of Youtube channel characteristics in shaping followers' purchase intentions and behavioural engagement : the serial mediation of satisfaction and channel loyalty

Lombardo, Salvatore M. - In: Italian journal of marketing : ITJM 2024 (2024) 3, pp. 247-265

Persistent link: https://www.econbiz.de/10015188274

Influencers and the attention economy : the meaning and management of attention on Instagram

Kubler, Kyle - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 11/12, pp. 965-981

Persistent link: https://www.econbiz.de/10014427132

Die Creator Economy im Journalismus : ein Vergleich plattformbasierter Medienproduktion mit der Arbeit in redaktionellen Strukturen

Franke, Kim Lucienne; Buschow, Christopher; … - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 19 (2022) 4, pp. 16-25

Persistent link: https://www.econbiz.de/10013475505

Influencer marketing and authenticity in content creation

Kapitan, Sommer; Van Esch, Patrick; Soma, Vrinda; … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 4, pp. 342-351

Persistent link: https://www.econbiz.de/10013435334

What's new about new media? : how multi-channel networks work with content creators

Gardner, Jacob; Lehnert, Kevin - In: Business horizons 59 (2016) 3, pp. 293-302

Persistent link: https://www.econbiz.de/10011488386