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Year of publication
Subject
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Internet marketing 3 Online-Marketing 3 Social Web 3 Social web 3 Content Creators 2 Content creators 2 Multi-homing 2 Patreon 2 Platform Competition 2 Accountability 1 Competition 1 Consumer behaviour 1 Content Management 1 Content management 1 Customer integration 1 Digital goods 1 Digital platform 1 Digitale Güter 1 Digitale Plattform 1 Influencing 1 Konsumentenverhalten 1 Kundenintegration 1 Nachhaltige Entwicklung 1 Network economics 1 Netzwerkökonomik 1 Social media 1 Stakeholder 1 Sustainable activism 1 Sustainable development 1 Transparency 1 Wettbewerb 1 content engagement 1 content users 1 content viewers 1 customer journey 1 engagement 1 interactivity 1 interdependence theory 1 stakeholder journey 1
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Online availability
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Free 4
Type of publication
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Article 2 Book / Working Paper 2
Type of publication (narrower categories)
All
Article in journal 2 Aufsatz in Zeitschrift 2 Working Paper 2 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1
Language
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English 4
Author
All
Andres, Raphaela 2 Rossi, Michelangelo 2 Tremblay, Mark 2 Adomaviciute-Sakalauske, Karina 1 Anselmsson, Johan 1 Beewah Ooi 1 Hollebeek, Linda D. 1 Jansson, Johan 1 Krumm, Kristo 1 Lubbe, Isolde 1 Luzak, J. 1 Riivits-Arkonsuo, Iivi 1 Wait, Marius 1
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Published in...
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Discussion paper 1 Journal of consumer policy : consumer issues in law, economics and behavioural sciences 1 Services marketing quarterly 1 ZEW Discussion Papers 1
Source
All
ECONIS (ZBW) 3 EconStor 1
Showing 1 - 4 of 4
Cover Image
3Rs of sustainable activism on social media : relatability, reliability and redress
Luzak, J. - In: Journal of consumer policy : consumer issues in law, … 47 (2024) 4, pp. 511-532
Persistent link: https://www.econbiz.de/10015187460
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Cover Image
Online content creators' and viewers' interdependent journeys
Hollebeek, Linda D.; Anselmsson, Johan; … - In: Services marketing quarterly 45 (2024) 3, pp. 296-318
Persistent link: https://www.econbiz.de/10015049447
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Cover Image
YouTube 'Adpocalypse': The Youtubers' journey from ad-based to patron-based revenues
Andres, Raphaela; Rossi, Michelangelo; Tremblay, Mark - 2023
-sided business model, connecting content creators, users, and advertisers. However, matching the needs of different stakeholders is a … concerns about their ads appearing alongside objectionable content. This paper explores the response by content creators that … content creators shift their efforts toward Patreon which uses a subscription fee model instead of an ad-based model; as a …
Persistent link: https://www.econbiz.de/10014476207
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Cover Image
YouTube "Adpocalypse" : the Youtubers' journey from ad-based to patron-based revenues
Andres, Raphaela; Rossi, Michelangelo; Tremblay, Mark - 2023
-sided business model, connecting content creators, users, and advertisers. However, matching the needs of different stakeholders is a … concerns about their ads appearing alongside objectionable content. This paper explores the response by content creators that … content creators shift their efforts toward Patreon which uses a subscription fee model instead of an ad-based model; as a …
Persistent link: https://www.econbiz.de/10014471888
Saved in:
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