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Beziehungsmarketing 1 Brand 1 Consumer behaviour 1 Customer integration 1 Influencer 1 Internet marketing 1 Konsumentenverhalten 1 Kundenintegration 1 Markenartikel 1 Marketing management 1 Marketingmanagement 1 Online-Marketing 1 Relationship marketing 1 Social Web 1 Social web 1 brand familiarity 1 content customization 1 influencer indegree 1 influencer marketing 1 inverted U-shape 1 multimethod study 1 social media engagement 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Bleier, Alexander 1 Edeling, Alexander 1 Wies, Simone 1
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Journal of marketing 1
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Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone; Bleier, Alexander; Edeling, Alexander - In: Journal of marketing 87 (2023) 3, pp. 383-405
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