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Search: subject:"content differentiation"
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content differentiation
6
YouTube
4
advertising
4
economics of digitization
4
horizontal product differentiation
4
long tail
4
media diversity
4
user-generated content
4
Advertising
2
Consumer behaviour
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Content Management
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Content management
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Digital goods
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Digitale Güter
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Internet marketing
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Konsumentenverhalten
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Online-Marketing
2
Product differentiation
2
Produktdifferenzierung
2
Social Web
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Social web
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Werbung
2
advertising regulation
2
welfare
2
Advertising regulation
1
Fernsehwerbung
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Regulation
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Regulierung
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Television advertising
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Werbebeschränkung
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English
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Kerkhof, Anna
4
Rothbauer, Julia
2
Sieg, Gernot
2
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Wirtschaftswissenschaftliche Fakultät, Westfälische Wilhelms-Universität Münster
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Beiträge zur Jahrestagung des Vereins für Socialpolitik 2019: 30 Jahre Mauerfall - Demokratie und Marktwirtschaft - Session: Empirical Industrial Organisation I
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CESifo working papers
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1
Advertising and
Content
Differentiation
: Evidence from YouTube
Kerkhof, Anna
-
2020
This paper studies the effect of advertising on
content
differentiation
on YouTube, the second-most visited website in …
Persistent link: https://www.econbiz.de/10012425603
Saved in:
2
Advertising and
content
differentiation
: evidence from YouTube
Kerkhof, Anna
-
2020
This paper studies the effect of advertising on
content
differentiation
on YouTube, the second-most visited website in …
Persistent link: https://www.econbiz.de/10012313777
Saved in:
3
Advertising and
Content
Differentiation
: Evidence from YouTube
Kerkhof, Anna
-
2019
Does advertising revenue increase or diminish
content
differentiation
in media markets? This paper shows that an … increase in the technically feasible number of ad breaks per video leads to an increase in
content
differentiation
between …
Persistent link: https://www.econbiz.de/10012102347
Saved in:
4
Advertising and
content
differentiation
: evidence from YouTube
Kerkhof, Anna
-
2019
Does advertising revenue increase or diminish
content
differentiation
in media markets? This paper shows that an … increase in the technically feasible number of ad breaks per video leads to an increase in
content
differentiation
between …
Persistent link: https://www.econbiz.de/10012317621
Saved in:
5
Are commercial ceilings appropriate for the regulation of commercial overload on free-to-air TV channels? : conference paper
Rothbauer, Julia
;
Sieg, Gernot
-
2014
-sided free-to-air TV market, taking into account welfare with respect to
content
differentiation
. We identify a second …
Persistent link: https://www.econbiz.de/10010483846
Saved in:
6
Are commercial ceilings adequate for the regulation of commercial overload on free-to-air TV channels?
Rothbauer, Julia
;
Sieg, Gernot
-
Wirtschaftswissenschaftliche Fakultät, Westfälische …
-
2013
-sided free-to-air TV market, taking into account welfare with respect to
content
differentiation
. We identify a second …
Persistent link: https://www.econbiz.de/10010895526
Saved in:
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