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Search: subject:"content diffusion"
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International journal of advertising : the quarterly review of marketing communications
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Diffusion on social media platforms : a point process model for interaction among similar content
Yoo, Eunae
;
Gu, Bin
;
Rabinovich, Elliot
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1105-1141
Persistent link: https://www.econbiz.de/10012198661
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Getting the word out on Twitter : the role of influentials, information brokers and strong ties in building word-of-mouth for brands
Araujo, Theo
;
Neijens, Peter
;
Vliegenthart, Rens
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 496-513
Persistent link: https://www.econbiz.de/10011707437
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