Canty, Michael; Lang, Felix Josua; Adler, Susanne Jana; … - In: Marketing Letters 35 (2023) 3, pp. 451-476
Psychological state alterations induced by substance-related physiological mechanisms affect consumer decision-making. We examine the influence of caffeine—the world's most popular psychostimulant—on the attraction effect. In three double-blinded experiments, we show that caffeine intake via...