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  • Search: subject:"continuance use intention"
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Subject
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Beziehungsmarketing 1 Brand image 1 Brand loyalty 1 Brand management 1 Branded apps 1 Consumer behaviour 1 Continuance use intention,Customer value 1 Customer satisfaction 1 Customer value 1 Drivers 1 Konsumentenverhalten 1 Kundenwert 1 Kundenzufriedenheit 1 Markenführung 1 Markenimage 1 Markentreue 1 Mobile Anwendung 1 Mobile application 1 Relationship marketing 1 attitudinal loyalty 1 behavioral loyalty 1 brand equity 1 relationship equity 1 value equity 1
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Free 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Mirmehdi, Seyed Mehdi 1
Published in...
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International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association 1
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ECONIS (ZBW) 1
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Investigating the effect of drivers of customer equity on continuance use intention of branded apps : a study of Instagram's app
Mirmehdi, Seyed Mehdi - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-16
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