The mobile marketing is facing rapid technological advancement nowadays, and there is growing literature on the effects of mobile applications, however, the role of branded applications in influencing consumer adoption remains insufficiently explored. Thus, this study aims to measure the level...

In the last decade, the rapid development of technology has increased the importance of the digital presence of service providers in wine tourism. The use of new digital technologies can help wine regions and service providers to improve the visitor experience and enhance the destination image....

The paper examines the constructs that instigate the users to adopt digital wallets and continued usage behavior in a developing country perspective, Bangladesh. The researcher used a cross-sectional design to collect the primary data using a self-administered questionnaire. The population...