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Search: subject:"continuous-discrete estimation"
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continuous-discrete estimation
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dynamic competition
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interaction effects
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marketing-mix planning
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strategic foresight
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two-point boundary value problem
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Naik, Prasad A.
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Raman, Kalyan
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Winer, Russell S.
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Marketing Science
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Planning Marketing-Mix Strategies in the Presence of Interaction Effects
Naik, Prasad A.
;
Raman, Kalyan
;
Winer, Russell S.
- In:
Marketing Science
24
(
2005
)
1
,
pp. 25-34
that yields marketing-mix plans with strategic foresight, and developing the
continuous-discrete
estimation
method to …
Persistent link: https://www.econbiz.de/10008787715
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