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Search: subject:"contractual settings"
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contractual settings
2
Beziehungsmarketing
1
Confidence
1
Consumer behaviour
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Customer retention
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Konsumentenverhalten
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access services
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churn
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customer equity drivers
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Ascarza, Eva
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Hardie, Bruce G. S.
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Ou, Yi-chun
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Verhoef, Peter C.
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Vries, Lisette de
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Journal of service research : JSR
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Marketing science
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ECONIS (ZBW)
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The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
2
A joint model of usage and churn in
contractual
settings
Ascarza, Eva
;
Hardie, Bruce G. S.
- In:
Marketing science
32
(
2013
)
4
,
pp. 570-590
Persistent link: https://www.econbiz.de/10009787938
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