Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship … employed with the manipulation of ARP and CSR contribution type for hypothesis testing. Experimental results show that internal … the plausible ARP in the high CSR perception condition. Similar effects also occur when the retailer CSR contribution type …
