CETINĂ, Iuliana; DUNITRU, Ionel; RĂDULESCU, Violeta - In: Annals - Economy Series 4.II (2010) December, pp. 113-120
During the strategic planning activity process, a very important step is to conduct internal and external audit. Marketing audit is not an isolated process within the organization; it is a component of the management audit assessing the impact of environmental factors on all activities of the...