Search Results - subject:"controlled processing"

Cheaper and smaller or more expensive and larger : how consumers respond to unit price increase tactics that simultaneously change product price and package size

Yao, Jun; Oppewal, Harmen; Wang, Di - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1075-1094

Persistent link: https://www.econbiz.de/10012386863

Glucose promotes controlled processing: Matching, maximizing, and root beer

McMahon, Anthony J.; Scheel, Matthew H. - In: Judgment and Decision Making 5 (2010) 6, pp. 450-457

Participants drank either regular root beer or sugar-free diet root beer before working on a probability-learning task in which they tried to predict which of two events would occur on each of 200 trials. One event (E1) randomly occurred on 140 trials, the other (E2) on 60. In each of the last...

Persistent link: https://www.econbiz.de/10008684996

Consumers' cognitive lock-in on websites : evidence from a neurophysiological study

Sénécal, Sylvain; Fredette, Marc; Léger, Pierre-Majorique - In: Journal of internet commerce 14 (2015) 3, pp. 277-293

Persistent link: https://www.econbiz.de/10011432432