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Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Bergner, Anouk Samantha
;
Hildebrand, Christian
;
Häubl, …
-
2024
Persistent link: https://www.econbiz.de/10015051310
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Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Bergner, Anouk Samantha
;
Hildebrand, Christian
;
Häubl, …
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
4
,
pp. 742-764
Persistent link: https://www.econbiz.de/10014444198
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