Murray, Warwick; Lockshin, Lawrence S. - In: International Journal of Wine Marketing 9 (1997) 1, pp. 31-52
Problems with corks are a major issue in the wine industry. The key problem has been the lack of consumer acceptance of … of wine per week had the most problems with corks, but 75% of all consumers interviewed had experienced some problems in … the last 12 months. The provision of information was key in gaining consumer acceptance of the synthetic corks. Measures …
