If a firm signals that they identify on one end of the conservative-liberal spectrum, will political affiliation help predict how an investor will allocate their investment dollars to that firm? Using an experimental survey design with 1,494 participants, evidence was found that political...

If a firm signals that they identify on one end of the conservative-liberal spectrum, will political affiliation help predict how an investor will allocate their investment dollars to that firm? Using an experimental survey design with 1,494 participants, evidence was found that political...

Purpose How much variance in firm performance can be attributed to firms’ corporate political activities (CPA)? Under what conditions does CPA contribute to firm performance? To theorize and empirically tackle these questions, we build on the resource-based view (RBV) to theorize how CPA might...