Search Results - subject:"corporate visual identity"

From the brand logo to brand associations and the corporate identity : visual and identity-based logo associations in a university merger

Erjansola, Ari-Matti; Lipponen, Jukka; Vehkalahti, Kimmo; … - In: The journal of brand management : an international journal 28 (2021) 3, pp. 241-253

Persistent link: https://www.econbiz.de/10012550251

Leveraging strategic planning to navigate volatile environments

Murillo, Enrique; Atristain Suarez, Connie - In: Creating Economic Stability Amid Global Uncertainty : …, (pp. 189-217). 2023

Persistent link: https://www.econbiz.de/10014448324

Brand new : how visual context shapes initial response to logos and corporate visual identity systems

Wertz, Robert A. - In: The journal of product & brand management 32 (2023) 8, pp. 1388-1398

Persistent link: https://www.econbiz.de/10014485578

Organizational-level visual identity : an integrative literature review

Gregersen, Magnus Kristian; Johansen, Trine Susanne - In: Corporate communications : an international journal 27 (2022) 3, pp. 441-456

Persistent link: https://www.econbiz.de/10013384913

Firm-serving or public-serving? : analyzing public responses to employee volunteer program communication

Shi, Duli - In: Corporate communications : an international journal 27 (2022) 4, pp. 690-704

Persistent link: https://www.econbiz.de/10013384940

Corporate visual identity systems and brand performance of Kenyan universities

Waithaka, Tabitha W.; Kibera, Francis N.; Munyoki, Justus M. - In: DBA Africa management review 5 (2015) 2, pp. 170-181

Persistent link: https://www.econbiz.de/10012250734

A comprehensive review on logo literature : research topics, findings, and future directions

Kim, Min Jung; Lim, Joon Ho - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1291-1365

Persistent link: https://www.econbiz.de/10012178627

Corporate rebranding: effects of corporate visual identity changes on employees and consumers

Bolhuis, Wendy; Jong, Menno D. T. de; Bosch, Annette L. … - In: Journal of marketing communications 24 (2018) 1, pp. 3-16

Persistent link: https://www.econbiz.de/10011852908

Corporate Visual Identity Scale

Popy - Departemen Manajemen dan Bisnis, Fakultas Ekonomi - 2012

in corporate visual identity (CVI). It also fills the gap that appears from his empirical study by explaining … the steps to develop a scale to measure corporate visual identity (CVI), which is called corporate visual identity scale …

Persistent link: https://www.econbiz.de/10011207031

New brand logo design : customers' preference for brand name and icon

Bresciani, Sabrina; Del Ponte, Paolo - In: The journal of brand management : an international journal 24 (2017) 5, pp. 375-390

Persistent link: https://www.econbiz.de/10011799018

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