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International journal of services and operations management
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Measuring brand equity of
cosmetic
chain
stores
by hybrid multiple criteria decision making methods
Yeh, Tsu-ming
;
Hsieh, Pei-ling
- In:
International journal of services and operations management
21
(
2015
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10011403655
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