As franchising provides several benefits to both corporations and small business owners, a growing number of contracts have been written through which corporations offer the right to use their brand name and business model, and small business owners pay fees for accepting the offers. In this...

Prices have a leverage effect on firm profits. Prices, however, have also an impact on customer's perceived price fairness and thus indirectly on firm's bottom line. A growing body of literature shows this. Papers on the level of the fair price, however, are rather scarce. Based on different...