Search Results - subject:"counter-cultures"

Co-Opting Revolution in the Post-Revolutionary Age - Revolution as Embedded Counter-Culture in Swedish Finance

Norberg, Peter - Economics Institute for Research (SIR), … - 2006

From the 1980s and onwards, markets have been prime movers in an individualist, market-liberal transformation, and now take part in the every-day life of the general public. Similar to economic development, also personal identity has become fuelled by consumption. Production and work turn more...

Persistent link: https://www.econbiz.de/10005802507

Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers

Parris, Denise Linda - In: International Journal of Revenue Management 7 (2013) 2, pp. 138-154

brand-conscious world then their parents. They use brands for self-expression to define what is 'cool' and seek counter … cultures such as action sports. They expect a virtual dialogue with companies and comparison shop quickly. The author explores …

Persistent link: https://www.econbiz.de/10010685429