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Search: subject:"counterfeit luxury brands"
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Brand
6
Consumer behaviour
6
Konsumentenverhalten
6
Luxury goods
6
Luxusgüter
6
Markenartikel
6
Product counterfeiting
6
Produktpiraterie
6
Brand image
5
Markenimage
5
Brand management
4
Counterfeit luxury brands
4
Markenführung
4
counterfeit luxury brands
3
Counterfeiting
2
Fashion
2
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1
Asymmetrical effect
1
Brand name
1
Counterfeit luxury consumption
1
Descriptive norms
1
Embarrassment
1
Fashion marketing
1
Genuine luxury brands
1
Income
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Luxury brands
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Millennials
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Perceived norms
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1
Public self-consciousness
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Slovenia
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Bashir, Irfan
3
Fazili, Asif Iqbal
3
Khan, Sameeullah
3
Lee, Seung-Hee
1
Ngo, Liem Viet
1
Northey, Gavin
1
Nuttapol Assarut
1
Septianto, Felix
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Srisomthavil, Natee
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Tran, Quan
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International journal of consumer studies
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Journal of Business Research
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Review of marketing science
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The journal of product & brand management
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ECONIS (ZBW)
6
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1
Don't tell me to have, but to do it! : the role of luxury desirability motives in reducing counterfeiting Schadenfreude
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
Review of marketing science
22
(
2024
)
1
,
pp. 193-217
Persistent link: https://www.econbiz.de/10015114718
Saved in:
2
Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
3
I feel so embarrassed, still, I want it! : the self-presentational dilemma of counterfeit luxury buyers
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10013536005
Saved in:
4
Willingness to purchase
counterfeit
luxury
brands
: a cross-cultural comparison
Tunçel, Niray
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Saved in:
5
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet
;
Northey, Gavin
;
Tran, Quan
;
Septianto, Felix
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
Saved in:
6
The impact of perceived counterfeit luxury brand proliferation on luxury brand values and patronage intention
Srisomthavil, Natee
;
Nuttapol Assarut
- In:
Market : review for marketing theory and practice
30
(
2018
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10011994706
Saved in:
7
Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee
;
Lee, Seung-Hee
- In:
Journal of Business Research
65
(
2012
)
10
,
pp. 1507-1515
consumption behavior by examining the effect of past experiences with
counterfeit
luxury
brands
(CLBs) and genuine luxury brands …
Persistent link: https://www.econbiz.de/10010594818
Saved in:
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