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Search: subject:"course description"
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Betriebswirtschaftsstudium
2
Graduate business education
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course description
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Cognition
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Curriculum
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Economics department
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Entrepreneurship education
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Gründungsausbildung
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Social Marketing
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Wirtschaftshochschule
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business and management schools
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enrollment intention
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metacognition
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perception
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quantitative content analysis
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recruitment
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social entrepreneurship education
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Beheshti, Hooshang M.
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Koernig, Stephen K.
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Markley, Melissa M.
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Mourey, James A.
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Spais, George S.
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European journal of international management : EJIM
1
Journal of marketing education : JME
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ECONIS (ZBW)
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Dazzling descriptions and tantalizing titles : how simple versus complex course information influences course selection
Mourey, James A.
;
Markley, Melissa M.
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10013268045
Saved in:
2
The evolution of social marketing and social entrepreneurship education in business and management schools : conceptions, misconceptions and trends
Spais, George S.
;
Beheshti, Hooshang M.
- In:
European journal of international management : EJIM
10
(
2016
)
4
,
pp. 422-454
Persistent link: https://www.econbiz.de/10011675414
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