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Search: subject:"creating value through interactions"
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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011880516
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