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Search: subject:"credibility dimensions"
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Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy : role of brand endorsers
Nikhashemi, S. R.
;
Kennedy, Rowan
;
Mavondo, Felix
- In:
Journal of marketing communications
31
(
2025
)
1
,
pp. 21-61
Persistent link: https://www.econbiz.de/10015416620
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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
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