Search Results - subject:"credibility theory"

Examining the mediating effects of sincerity and credibility in crisis communication strategies

Boman, Courtney D.; Schneider, Erika J.; Akin, Heather - In: Corporate communications : an international journal 29 (2024) 4, pp. 550-566

Persistent link: https://www.econbiz.de/10015272555

How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory

Roy, Gobinda; Datta, Biplab; Mukherjee, Srabanti; … - In: Tourism planning & development 21 (2024) 3, pp. 299-329

Persistent link: https://www.econbiz.de/10014511676

AI credibility and consumer-AI experiences : a conceptual framework

Khan, Abdul Wahid; Mishra, Abhishek - In: Journal of service theory and practice 34 (2024) 1, pp. 66-97

Persistent link: https://www.econbiz.de/10014526005

Do social media influencers influence the vaccination drive? : an application of source credibility theory and uses and gratification theory

Alam, Faizan; Meng, Tao; Rastogi, Rashmi; Mendiratta, Aparna - In: Technological forecasting and social change : an … 198 (2024), pp. 1-20

Persistent link: https://www.econbiz.de/10015076269

An investigation of celebrities' and influencers' credibility dimensions in different generations

Bratina, Danijel - In: Market : review for marketing theory and practice 36 (2024) 2, pp. 191-211

Persistent link: https://www.econbiz.de/10015375000

The role of perceived religiosity in strengthening celebrity endorser's credibility dimensions

Silalahi, Sahat Aditua Fandhitya; Fachrurazi, Fachrurazi; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-20

between dimensions in source credibility theory and consumers' purchase intention. A self-administered survey was conducted …

Persistent link: https://www.econbiz.de/10012657389

The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions

Silalahi, Sahat Aditua Fandhitya; Fachrurazi, Fachrurazi; … - In: Cogent business & management 8 (2021) 1, pp. 1-20

between dimensions in source credibility theory and consumers’ purchase intention. A self-administered survey was conducted …

Persistent link: https://www.econbiz.de/10012631363

Social media influencers : an effective marketing approach?

Ooi, Keng-Boon; Lee, Voon-Hsien; Hew, Jun-Jie; Leong, … - In: Journal of business research : JBR 160 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014294788

How does social media influencer credibility blow the promotional horn? : a dual mediation model

Shoukat, Muhammad Haroon; Selem, Kareem M.; Shah, Syed Asim - In: Journal of relationship marketing : innovations and … 22 (2023) 3, pp. 172-201

Persistent link: https://www.econbiz.de/10014320678

Examining the mediating effects of sincerity and credibility in crisis communication strategies

Boman, Courtney D.; Schneider, Erika J.; Akin, Heather - In: Corporate Communications: An International Journal 29 (2023) 4, pp. 550-566

Purpose This study aims to explore how source type can influence organizational assets proposed by source credibility … theory (SCT) when paired with matched situational crisis communication theory (SCCT) strategies for accidental, preventable …

Persistent link: https://www.econbiz.de/10015341908