Khlyupina, Veronika A.; Golovanova, Svetlana; Ribeiro, … - In: Russian journal of economics 11 (2025) 3, pp. 331-348
Broadcast TV is a well-known example of a two-sided platform where cross network effects on the viewer and advertising …, we explore a unique data set and distinguish between paid and non-paid (informative) ads. Cross-network effects … interest for more information in TV content in Russia in 2022 to estimate structural changes to cross-network effects. The …