Search Results - subject:"cross-channel integration"

Seeking stability or change? : retailers' organizational legitimacy, strategic orientation and cross-channel integration

Xue, Jiaqi; Qian, Liping; Cai, Jingang; Jiang, Xiuling - 2024

Persistent link: https://www.econbiz.de/10015114675

Can in-store recommendations for online-substitutive products integrate online and offline channels?

Hu, Xiaojian; Qiu, Ju; Zhao, Ju; Li, Yang - In: Journal of retailing and consumer services 70 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014239875

Cross-channel integration and its impact on customers' behavioral intentions : a serial mediation model

Srivastava, Chetan; Debashis, Raja - In: South Asian journal of management : SAJM 30 (2023) 4, pp. 123-149

Persistent link: https://www.econbiz.de/10014507989

Consumer retention through phygital experience in omnichannel retailing : role of consumer empowerment and satisfaction

Mishra, Sita; Malhotra, Gunjan; Chatterjee, Ravi; … - In: Journal of strategic marketing 31 (2023) 4, pp. 749-766

Persistent link: https://www.econbiz.de/10014304964

A configurational analysis of cross-channel integration

Deng, Qi; Zhuang, Guijun; Li, Sihan; Yang, Hailong - In: Industrial Management & Data Systems 122 (2022) 7, pp. 1686-1706

Purpose Cross-channel integration improves the operations of multi-channel and omnichannel marketing and increase firms … combined effects of organizational, channel and environmental factors on cross-channel integration. Design … cross-channel integration. Findings First, firm size and IT capability are non-linear and substitute for each other in …

Persistent link: https://www.econbiz.de/10014825851

Influence of IT support on firms' cross-channel integration: the moderating role of institutional environment

Wu, Xia; Li, Yang; Li, Yang; Zhang, Kai - In: Industrial Management & Data Systems 122 (2022) 4, pp. 1056-1080

' online and offline cross-channel integration (CCI). In addition, it applies institutional theory to examine how the …

Persistent link: https://www.econbiz.de/10014825952

The effect of cross-channel integration on cost efficiency

Tagashira, Takumi; Minami, Chieko - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 68-83

Persistent link: https://www.econbiz.de/10012060916

Determinants of retailers' cross-channel integration : an innovation diffusion perspective on omni-channel retailing

Cao, Lanlan; Li, Li - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 1-16

Persistent link: https://www.econbiz.de/10011949460

The impact of cross-channel integration on retailers' sales growth

Cao, Lanlan; Li, Li - In: Journal of retailing 91 (2015) 2, pp. 198-216

Persistent link: https://www.econbiz.de/10011308949