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Consumer behaviour
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cross-modal effects
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food taste
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physical stress
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Journal of consumer research : JCR ; an interdisciplinary journal
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Extending the boundaries of sensory marketing and examining the sixth sensory system : effects of vestibular sensations for sitting versus standing postures on food taste perception
Biswas, Dipayan
;
Szocs, Courtney
;
Abell, Annika
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 708-724
Persistent link: https://www.econbiz.de/10012120639
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