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  • Search: subject:"crowd intelligence evaluation"
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Brand image 1 Brand management 1 Consumer behaviour 1 Konsumentenverhalten 1 Markenführung 1 Markenimage 1 Social Web 1 Social network 1 Social network services 1 Social web 1 Soziales Netzwerk 1 Twitter 1 brand presence 1 crowd intelligence evaluation 1 sentiment analysis 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Hajikhani, Arash 1 Melkas, Helinä 1 Porras, Jari 1
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International journal of innovation and technology management 1
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ECONIS (ZBW) 1
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Brand analysis in social network services : results from content analysis in twitter regarding the US smartphone market
Hajikhani, Arash; Porras, Jari; Melkas, Helinä - In: International journal of innovation and technology … 14 (2017) 2, pp. 1740008-1-21
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