Search Results - subject:"cultural study"

Should I really pay a premium for this? : consumer perspectives on cultured muscle, plant-based and fungal-based protein as meat alternatives

Dean, David; Rombach, Meike; Vriesekoop, Frank; Koning, … - In: Journal of international food & agribusiness marketing 36 (2024) 3, pp. 502-526

Persistent link: https://www.econbiz.de/10014574113

Is there any difference in the perception of the Airbnb brand gender across cultures? An exploration of gender and gender identity

Sun, Bongran Lucia - In: Global Business & Finance Review (GBFR) 27 (2022) 2, pp. 14-32

questionable items in the measurement of brand gender. Future research may focus more on addressing this issue in the cross-cultural … study of brand gender. Fourth, more in-depth insights into the role of gender identity will result if future research …

Persistent link: https://www.econbiz.de/10015098884

Is there any difference in the perception of the Airbnb brand gender across cultures? : an exploration of gender and gender identity

Sun, Bongran Lucia - In: Global business and finance review 27 (2022) 2, pp. 14-32

Persistent link: https://www.econbiz.de/10013197600

The impacts of animated transport safety advertising cross two cultures

Chen, Nai-Hua; Tu, Tran Thi - In: Journal of nonprofit & public sector marketing 36 (2024) 5, pp. 663-684

Persistent link: https://www.econbiz.de/10015191885

Understanding the influencing factors on firms' social media marketing strategies development : a cross-country investigation

Li, Fangfang; Silva, Susana C.; Larimo, Jorma - In: International marketing review 41 (2024) 6, pp. 1487-1520

Persistent link: https://www.econbiz.de/10015202393

Can you bear with me? : a comparison study of multifaceted discrepancy-brand avoidance relationships between China and the USA

Wang, Zi; Liu, Paul C. Y.; Yuan, Ruizhi; Kerviler, … - In: International marketing review 41 (2024) 6, pp. 1577-1617

Persistent link: https://www.econbiz.de/10015202398

Food as an ingredient of well-being : from food and well-being to food well-being (FWB) : a comparative study

Qazi, Asim; Khoso, Ubedullah; Ahmad, Farooq; Reza … - In: International journal of pharmaceutical and healthcare … 18 (2024) 2, pp. 276-299

Persistent link: https://www.econbiz.de/10014550377

Pedaling beyond ratings : a data-driven quest to Unravel the determinants of guided bicycle-tour satisfaction

Chen, Li-Hsin - In: Tourism management : research, policies, practice 103 (2024), pp. 1-19

Persistent link: https://www.econbiz.de/10015052133

Dual-career expatriate partners' motives for supporting international assignments : evidence from a patriarchal society

Nery-Kjerfve, Tania; Polesello, Daiane - In: Journal of global mobility : the home of expatriate … 12 (2024) 2, pp. 241-264

Persistent link: https://www.econbiz.de/10015056810

Are we truly different in personal values and compulsive buying proclivity? : cross-cultural contrasts between the United States and East-Central Europe

Tarka, Piotr; Harnish, Richard J.; Babaev, Jasurbek - In: International journal of consumer studies 48 (2024) 6, pp. 1-37

Persistent link: https://www.econbiz.de/10015107955

1
2
3
4
5
6
7
8
9
Next
Last