Ahmed Hassaan Mohammed Ali; Song, Jing - In: Organizations and markets in emerging economies 14 (2023) 3, pp. 464-485
customer citizenship behaviours (helping other customers, advocacy, customer tolerance, and feedback) and the mediating role of … smartphonecustomers. We find that PPJ significantly contributes to the customer citizenship behaviours of helping other customers … understanding of key antecedents of customer citizenship behaviours. …
