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Service dominant logic in practice : applying online
customer
communities
and personas for the creation of service innovations
Schäfer, Adrienne
;
Klammer, Julia
- In:
Management
11
(
2016
)
3
,
pp. 255-264
customer
communities
were used in the case study as they unveil value-in-context and practices of customers, which are …
Persistent link: https://www.econbiz.de/10011659037
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