Search Results - subject:"customer engagement behaviors"

Customer engagement behaviors on physical and virtual engagement platforms

Winell, Erik; Nilsson, Jonas; Lundberg, Erik - In: The journal of services marketing 37 (2023) 10, pp. 35-50

Persistent link: https://www.econbiz.de/10014473569

How servicescape unleash customer engagement behaviors through place attachment: an investigation in a non-Western context

Amer, Sally Mohamed; Rakha, Soliman Atef - In: Cogent Business & Management 9 (2022) 1, pp. 1-24

hotels' servicescapes influence customer engagement behaviors, and second, it investigates how place attachment mediates the … relationship between servicescape and customer engagement behaviors. Questionnaires were distributed to 405 guests from upscale …Little empirical research has delved into the impact of servicescape on customer attachment and customer engagement …

Persistent link: https://www.econbiz.de/10014505460

Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary

Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 61 (2022) 5, pp. 1088-1104

Persistent link: https://www.econbiz.de/10013258957

How servicescape unleash customer engagement behaviors through place attachment : an investigation in a non-Western context

Amer, Sally Mohamed; Rakha, Soliman Atef - In: Cogent business & management 9 (2022) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10014425864