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~person:"Petersen, J. Andrew"
~person:"Bruhn, Manfred"
~subject:"Betriebliche Kennzahl"
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Betriebliche Kennzahl
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Petersen, J. Andrew
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Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
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