//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"American Marketing Association"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer relationship management"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Beziehungsmarketing
9
Marketing management
9
Marketingmanagement
9
Relationship marketing
9
Consumer behaviour
7
Konsumentenverhalten
7
Market research
6
Marktforschung
6
Internet marketing
4
Marketing theory
4
Marketingtheorie
4
Online-Marketing
4
International marketing
2
Internationales Marketing
2
Welt
2
World
2
B-to-B-Marketing
1
Brand management
1
Business-to-business marketing
1
Computer-assisted marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Digitalisierung
1
Digitization
1
IT-gestütztes Marketing
1
Kundenbindung
1
Kundenmanagement
1
Markenführung
1
New product development
1
Produktentwicklung
1
Selling
1
Social Web
1
Social web
1
Switching behaviour
1
Verkauf
1
Wechselverhalten
1
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Konferenzschrift
6
Collection of articles of several authors
3
Conference proceedings
3
Sammelwerk
3
Language
All
English
6
Author
All
Blanchard, Simon
1
Epp, Amber M.
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hunter, Gary K.
1
Mallapragada, Girish
1
Slotegraaf, Rebecca
1
Steenburgh, Thomas J.
1
more ...
less ...
Institution
All
American Marketing Association
Springer Fachmedien Wiesbaden
7
Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
3
Faculteit Economie en Bedrijfskunde, Universiteit Gent
3
Fachhochschule Reutlingen / European School of Business
2
IGI Global
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Verlag Franz Vahlen
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMACOM
1
Campus Verlag
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutscher Sparkassen- und Giroverband
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Edward Elgar Publishing
1
Empirica GmbH <Bonn>
1
European Marketing Academy
1
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
1
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
GABAL-Verlag GmbH
1
Harvard Graduate School of Business Administration
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Institut für Volkswirtschaftslehre <Ilmenau>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Johann Heinrich von Thünen-Institut
1
Münchener Marketing-Symposium <21, 1995>
1
Münchener Marketing-Symposium <27, 2001, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
RWTH Aachen
1
Springer Gabler <Firma>
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
2
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
3
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
4
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
5
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
6
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->