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~isPartOf:"The journal of services marketing"
~subject:"Brand management"
~person:"Garry, Tony"
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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
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