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~source:"econis"
~institution:"Universität Mannheim"
~subject:"Product safety"
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Search: subject:"customer relationship management"
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Product safety
Beziehungsmarketing
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Relationship marketing
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Brand management
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Consumer behaviour
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Customer value
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Emerging economies
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Spieltheorie
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ad-blockers
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competitive markets
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content production
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customer lifetime value
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customer-base analysis
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game theory
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mobile purchasing adoption
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Gawrisch, Katharina
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Stahl, Florian
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Universität Mannheim
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ECONIS (ZBW)
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Essays on customer management and brand management
Gawrisch, Katharina
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2020
Persistent link: https://www.econbiz.de/10012392552
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